You’re working hard to create a Pinterest marketing strategy that will drive traffic to your blog. If you are monetizing your blog then you know an engaged audience are more apt to buy your products. An important factor in driving traffic from Pinterest is pinning at optimal times throughout the week. There probably isn’t one best time or day; but paying attention to your followers can provide you with some scheduling insights. Here are some ways determine the most effective times to pin.
Pay Attention to Patterns
Your Pinterest Analytics will give you information on how your pins are performing. You can view impressions, saves as well as click throughs and see which days are more active. Set aside some time to monitor this number throughout your week, both weekdays and weekends. When you see it rise, make note of it. Then after a week, see if there is a pattern. Choose these times to schedule your pins. The easiest way to do this is by scheduling your pins in Tailwind. This is by far the easiest way to set up your pinning schedule and you can change it as needed. Tailwind will also recommend times for you to pin and provides additional analytics. Read my
3 Easy Steps to Scheduling Your Pins in Tailwind to get you started.
Know Your Audience
Sit down and think about your target audience and check your Audience Insights for information on their interests, age and more. Write down all the information you currently have about them that might impact Pinterest use. For example, in what time zone does the majority of your audience live in? In what ways might your niche impact their behavior or how receptive they might be to your content? Are they stay at home moms that are maybe online earlier in the day before the kids come home from school? If you have products that are seasonal, this could also affect timing.
Test It Out
Remember this information isn’t foolproof. Testing different times during the week will help you determine what works and what doesn't. Other factors like seasons and trends can affect scheduling.
Choosing the best time to pin on Pinterest isn’t an exact science, but following these simple steps can increase your chances of finding what works for your blog.
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