You’re working hard to create a Pinterest marketing strategy that will drive traffic to your blog. If you are monetizing your blog then you know an engaged audience are more apt to buy your products. Having pins that get shared is an important factor. But a strategy you may not have considered is when the best time to pin to Pinterest may be. There probably isn’t one best time or day; but paying attention to your followers can provide you with some scheduling insights. Here are some ways determine the most effective times to pin.
There are areas right on Pinterest that can give you some clues as to when you might get the most results from your pins. Check out the notifications in the upper right-hand corner of your page. This will tell you how many new followers, repins, comments and group board invitations you have waiting for you. Set aside some time to monitor this number throughout your week, both weekdays and weekends. When you see it rise, make note of it. Then after a week, see if there is a pattern. This should tell you the most active times and days of your Pinterest followers. Choose these times to schedule your pins. The easiest way to do this is by scheduling your pins in Tailwind. This is by far the easiest way to set up your times and you can change them as needed. Tailwind will also recommend times for you. Read my 3 Easy Steps to Scheduling Your Pins in Tailwind.
< need help setting up tailwind? let me know! >
Know Your Audience
Sit down and think about your target audience. Write down all the information you currently have about them that might impact Pinterest use. For example, in what time zone does the majority of your audience live in? In what ways might your niche impact their behavior or how receptive they might be to your content? If your product is seasonal, this could affect timing. In addition, pins aimed at business types usually perform best during the week when people have their mind on work. Lifestyle pins are more popular during the weekend. Keep an eye on patterns or insights you can see from your specific fan base.
Test It Out
Remember though this information isn’t foolproof. You’ll want to invest time in different types of testing to determine what works best for your particular situation. Testing different times will help you determine what works and what doesn't. So continue testing throughout the year as factors like seasons, trends and resources change.
Choosing the best time to pin on Pinterest isn’t an exact science, but following these simple steps can increase your chances of finding what works for your blog.
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