The guiding philosophy in blogging tends to be the idea that content is king. While it's true that quality content is important, bloggers need to consider other elements to stand out in a sea of blogs. As a blogger you want to have loyal followers and be known as an authority in your niche. But to achieve these goals, your content has to be seen by the right people. Creating visually appealing graphics is what will get you noticed by your target audience.
Graphic Design Programs
There are a variety of programs for creating graphics like Adobe Creative Cloud, which includes Illustrator, InDesign and Phhotoshop. There's also more budget friendly online programs like PicMonkey, Canva, and others. If you're feeling stuck creatively, there are many ways to find design inspiration. Want done-for-you graphics? Check out Creative Market which is a one-stop shop for all types of graphics, photos, fonts and more. You can also hire a graphic designer to create your graphics for you. Now that you know ways to create the graphics, learn what the benefits are.
Build Brand Awareness
Even if you're not selling anything on your blog, it’s still important to create a personal brand. Your brand is the feeling or message people get when they see and read your blog. For example, if your niche is all about makeup, you’ll want to decide what kind of image you wish to portray. You could aim to portray yourself as a high-end, sophisticated expert or aim for the vibe of a fun, eclectic makeup artist You would then determine the colors, fonts, symbols, logo and other elements that create that feel and image. By using these elements consistently when you post anywhere online, you are building brand awareness. Each time that someone sees your site or products and are exposed to these visual representations, they will begin to recognize that as you. That is called branding.
Adding graphics that incorporate elements of your brand also makes your blog look professional. Be sure to choose high-quality images, rather than blurry photos or ones that appear overly promotional. We’ve all seen graphics that contain photos that are outdated, generic stock images, but you don't need to use those when there are plenty of sites that provide free images that are beautiful and well-done. You can also check paid sites that offer specific types of images like feminine styled photos or photos styled with food. If they allow commercial use and modification, you can add your own special touches such as overlays and text to customize them. For more information you can read my post on learning some basic steps on how to make stock images fit your blog’s brand. Always make sure you check the licenses to see exactly how you can and can’t use the images. If you're not sure what type of graphic programs to use check out my post on paid vs free graphic design programs to get a better idea of what will work for you.
Social media posts that contain a visual image are shared much more than those without. People relate to photos. Quotes can be emotional. Infographics provide a visual for easily understanding some type of information. These types of images are shared frequently. Social media is one of the quickest ways your content can spread, and attention-grabbing graphics will definitely boost the sharing. This is particularly true for a platform like Pinterest that relies on pin friendly images. Read my 7 easy steps for creating Pinterest pins that get shared to learn more.
Hopefully, it’s clear why you need appealing photos and graphics for your website. The right images will not only help you get noticed but will also help identify you with your brand.
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