How to Create Effective Pinterest Boards

How to Create Effective Pinterest Boards

Pinterest is all about the boards. Making effective boards takes planning, effort, and organization. The content they contain needs to be what your audience is looking for. 

Connect to Your Audience – It’s important that your boards make you connect to your audience in a way that is appealing to them. Make them feel as if they know you and you’ll win fans who will share with others.

Appeal to Their Emotions – You want people to feel emotional in some way when they see your boards. You want them to click through because they felt something. Whether it's ideas for making their home cozy or crafts to make their kids happy. Your goal is to have your audience click through the pins in those boards to your blog.

Give Boards Keyword-Rich Names and Descriptions – Don’t forget to use keywords wherever and whenever fitting. Keywords are what will help people find your boards. KWFinder is a a great online tool to help you find your keywords if you need some help.

Make Different Boards for Different Categories - Make 10 -20 boards on specific categories in your niche. If your niche is about Email list building don't have a board about recipes. Your audience isn't coming to you for that. Focus on what you have to offer and other related subjects. Don’t mix up different categories; make it obvious what the viewer will find in each board. 

Tell Your Company’s Story – Tell the story of your business and how it got started and where you envision it going in the future.

Tell Your Personal Story – Make a board that’s all about your personal story about how you got to where you are today.

Make a Quotes Board – Find quotes that you love that are relevant to your followers. 

Make "How To" Boards – Just like you write “how to” blog posts, you can do “how to” boards. Remember people are on Pinterest to discover, learn and be inspired.

Give Behind-the-Scenes Information – Create a board about what goes on behind the scenes of your business. Like a “day in the life” a __________blogger.

Create a Cover Picture – The last picture is the one that shows up as the cover photo.  You can also create a specific cover photo for each board. I haven't seen any evidence that creating a cover brings you more followers or pin clicks. So that can be up to you to decide. If you do use cover photos, they should be in the same style as your pin design and/or branding.

Make a "Best of..." Board – This board is only for your blog pins. When someone visits your profile, the first thing they want to see is what you have pinned from your blog. I have seen many Pinterest accounts where I have to search to find the bloggers own pins. If it takes me too long...I leave. Don't let that happen.

Rearrange Boards Occasionally – You "Best of..." board should be first. Most of your viewers will look at the top center and from left to right. Many only focus on the top row, so moving them around is an effective way to get your viewers looking at more of your boards. If you have holiday or season themed boards move the relevant ones to the top for that time of year.

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