Retailers know that many people start their planning and shopping early whether it’s in a brick and mortar store or online. The holidays are a busy time… buying gifts, planning and attending parties, traveling to visit relatives...there's a lot to do. Searching for and saving holiday ideas on Pinterest is in full swing.
Holiday sales has actually been increasing each year and
is predicted to hit as much as $720 billion this year!*
So how can you get in front of these shoppers with your blog content and products?
Figure out who they are and what they're looking for.
Pinterest has determined that there are four types of shoppers:
The Time Saver - wants a happy holiday without all the fuss. They look for convenient ways to celebrate from pre-packaged recipes to easy gifts.
The Gifter - makes sure to include every last person on the list. They aren't afraid to spend a little extra to find the perfect gift.
The Guest - is the life of the party as long as they aren't throwing it. They're willing to splurge to spice up a get-together and they always bring the perfect party gift.
The Planner - is a party perfectionist, carefully considering every last detail. From the most festive front yard to the merriest mixed drinks, their holiday cheer is the envy of the neighborhood.
Look at your Audience Insights Tool and gather information on their gender, age, location and what their interests are. This information will help you determine what they may be searching for.
Is your niche related to any of these holiday trends?
Are you an affiliate for any of these types of products?
Which type of shopper is your target audience?
An important factor in getting these shoppers attention is your pin design.
Here are some tips on creating holiday pins that convert:
Make sure your pins feature seasonal content/image(s), whether it’s the product itself or
someone using the product.
Pinterest recommends that you should, …”feature seasonal content or show how your product fits into your shopper’s everyday lives during the holiday season. Pins with content related to these moments tend to see a 22% increase in sales.”
Your font should be easy to read.
Always include a strong call to action!
Write a title and a description that includes relevant keywords, that clearly describes what your product is and/or how it’s used.
Note that pins with pricing details drove 28% higher online sales.
Below is an example of some of the keywords that came up for Christmas and Hanukkah.
For inspiration, go to Pinterest and type Christmas, Hanukkah or holiday in the search browser and look at the pins that Pinterest pulls up in the smartfeed. Do any stand out to you? Why? Is it the use of color, images, description, headline... you don't want to copy anyone but use a variety of the elements you like to create your own look.
By understanding who is searching for your products you’ll better understand how to promote it in a way that will make them a customer.
And don’t forget to create Holiday Gift Guides showcasing your products and /or affiliate products.
What type of products will you be pinning this year?
*National Retail Federation