4 Reasons Your Brand Isn’t Taking Off (and What to Do About It)

Here’s a real question for you. What were some of the biggest fears you had around launching your brand? Maybe they’re even fears you currently have as you prepare for that launch.

Do any of these sound familiar?

  • I’m afraid no one will care or pay attention.

  • I’m afraid my products / services won’t sell.

  • I’m afraid of what people will think.

If everyone reading this was in a room together I’m sure 99% of hands would be in the air. Because let’s face it, these are all things that we should fear. After all, we put so much work into bringing our dreams to life, we sure as heck want to see our brands to succeed.

So what do we do when some of those fears actually start to become our realities? Do we throw in the towel and call it quits? I sure hope not! Instead, we can take a good honest look at where we might have missed the marks.

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7 Ways to Build Trust on Pinterest and Grow Your Blog

Just like your social media accounts, you will need to take the time to build the trust of your followers and others on Pinterest. You do that by being consistent, honest and helpful. If you do this, your Pinterest experience will be very positive and can be profitable for your blog or business.

The main difference between those who are successful and those who aren’t is trust. People like to read blogs and buy from people whom they trust. Here are 7 ways you can build trust through Pinterest and gain more followers.

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Paid vs Free: How to Decide Which Graphic Design Programs to Use

If you're a blogger with graphic design ideas you will want to use the right graphic design programs. Adding  visually appealing graphics to your blog is one way to make it stand out and reinforce your brand. In addition to blog graphics you will need to create pins for Pinterest, social media graphics and more. If you're just starting out, you may not have the budget or want to spend the money for professional graphic design software. The industry standard is Adobe, with products like Photoshop, Illustrator and InDesign. These are the programs I use and prefer because they offer quite a bit of options.  The company developed Adobe Creative Cloud, a monthly paid subscription alternative instead of spending hundreds of dollars to own the software. Many believe paid pro tools are the only way to go if you want to produce quality graphics. But there are some free options that are pretty good. Keep these in mind when deciding whether to go with free or paid graphic design tools.

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Why Bloggers Need to Join Pinterest Group Boards

If you’re not pinning to group boards, you’re missing out on a huge audience that goes well beyond your own followers. So let's start with the basics...

What's a Pinterest Group Board?

Group boards are very much like individual or blog/business Pinterest boards. They’re still a collection of content pertaining to a set theme for each board. The difference is that group boards have multiple contributors instead of just one. There’s no limit to the number of contributors you can have in a group.

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5 Ways to Promote Your Pinterest Account and Drive More Traffic to Your Blog

It’s important to promote your Pinterest account as that is a major traffic generator.  According to Pinterest: 93% of Pinners say they find new ideas on there and 72% of Pinners find new brands and services. That's all potential readers for your blog and customers for your products. So what are some of the ways you promote your page? Well first you should integrate Pinterest with your social media accounts. Note that I didn’t say Pinterest was also a social media platform… because it’s not. Remember it’s a search engine. So when you first set up your Pinterest account, connect it with Facebook and Twitter using the tools available. Use that to find and invite the friends you already have. Be sure to cross-promote as much as possible and always mention or link your Pinterest account or pins when appropriate.

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