What is a brand? And, how do you develop a brand for your business? There are a lot of elements that make up a strong brand, but first let’s define what a brand is.
Your brand is how your customers perceive you – what they think about your products, how they feel about them, and you. Your brand is a promise to your customers. It’s not something you can touch or see, but instead is more like your customer’s feeling about your business.
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