Retailers know that many people start their planning and shopping early whether it’s in a brick and mortar store or online. The holidays are a busy time… buying gifts, planning and attending parties, traveling to visit relatives...there's a lot to do. Searching for and saving holiday ideas on Pinterest is Read More
in full swing. Holiday sales has actually been increasing each year and is predicted to hit as much as $720 billion this year!* So how can you get in front of these shoppers with your blog content and products? Figure out who they are and what they're looking for.
Here’s a real question for you. What were some of the biggest fears you had around launching your brand? Maybe they’re even fears you currently have as you prepare for that launch.
Do any of these sound familiar?
I’m afraid no one will care or pay attention.
I’m afraid my products / services won’t sell.
I’m afraid of what people will think.
If everyone reading this was in a room together I’m sure 99% of hands would be in the air. Because let’s face it, these are all things that we should fear. After all, we put so much work into bringing our dreams to life, we sure as heck want to see our brands to succeed.
So what do we do when some of those fears actually start to become our realities? Do we throw in the towel and call it quits? I sure hope not! Instead, we can take a good honest look at where we might have missed the marks. Read More
Tailwind is an online scheduler that can help you schedule your pins in advance which is very helpful and can save you quite a bit of time. I use Tailwind myself and love it. Here are the basic steps to scheduling a pin. If you haven’t setup your account yet you can start with a FREE TRIAL of Tailwind now. Sign up for their paid plan here and RECEIVE A $15 CREDIT! That's like getting a free month!
To begin, install the Tailwind extension browser for either Chrome, Firefox or Safari. Read More
Pinterest is a search engine for ideas and products. Millions of people visit every day looking for answers. Are you able to convey your ideas and products to your target audience on this site effectively? Do you have the time? There are many Pinterest services a Virtual Pinterest Assistant can help you with. By having this additional assistance you'll have more time to concentrate on other aspects of your blog and business.
Some of the tasks that can be done for you:
Setting up a Pinterest Business Account - You shouldn’t be using a personal account. With a Business Account you’ll be able to access analytics which can give insight on how your pins are doing. Read More
Pinterest is all about the boards. Making effective boards takes planning, effort, and organization. The content they contain needs to be what your audience is looking for.
Connect to Your Audience – It’s important that your boards make you connect to your audience in a way that is appealing to them. Make them feel as if they know you and you’ll win fans who will share with others.
Appeal to Their Emotions – You want people to feel emotional in some way when they see your boards. You want them to click through because they felt something. Whether it's ideas for making their home cozy or crafts to make their kids happy. Your goal is to have your audience click through the pins in those boards to your blog. Read More