So what does it mean to license your artwork or photography? Well, licensing is granting permission for the use of your creative works. It's sort of like lending your art or photography to someone but with some clear guidelines attached. You get to decide how others can use your work – whether it's just for personal enjoyment or for commercial purposes like in advertisements or on merchandise. Learn about the benefits of licensing your art or photography.
Read MoreThe more visible you are to your target customer the more sales you can make. A great way to do this is by appearing as a guest on a podcast. This trend has been increasing its reach every year. In fact, 16 million people in the US are “avid podcast fans.* #sellart #makemoneysellingart #artbusiness #photographybusiness
Read MoreIf you’re an artist, photographer or creator, you’ve likely already spent time and energy trying to sell your work online. There are a variety of platforms you can use such as Etsy, Redbubble, and Zazzle to name a few. However, you would likely benefit more from having your own website to showcase your art or photography, one that you can customize to match your branding and your unique style.
Read MoreSEO stands for Search Engine Optimization. It's a series of best practices and principles that help people find your products when they're searching online. One of the most effective, free ways to increase your search rankings (and attract the right kinds of customers) is through content optimization. When talking about SEO, you'll often hear experts only refer to what Google does, or how things look in Google results. This is because Google is the leading search engine, and many of the other search companies follow their lead. Don't worry, though – when you do some of the SEO steps we'll be talking about today, people will be able to find you more easily on all search engines.
Read MoreWhat is a brand? And, how do you develop a brand for your business? There are a lot of elements that make up a strong brand, but first let’s define what a brand is.
Your brand is how your customers perceive you – what they think about your products, how they feel about them, and you. Your brand is a promise to your customers. It’s not something you can touch or see, but instead is more like your customer’s feeling about your business.
Read MoreWhether you created your website yourself or had someone else do it for you. There are certain elements that will attract your customers and keep them coming back. The last part is important especially if you sell products because if someone land on your website once that doesn't mean they’ll return. So here are the elements for how to design a website that attracts customers (and keeps them coming back).
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